Custom Written Content is Key to Good SEO
Ever since the debut of the Panda update, everyone has been talking about good content. The best SEO companies have been going head to head with the cheap SEO companies, showing them time and time again that high quality content wins in the end. Yes, “cheap” content might give a site a temporary boost, but it won’t last. SEO optimization companies have been forced to recognize that there is a quality standard on the internet, at least where Google is concerned.
More affordable SEO companies have since worked to add more content-focused packages to their services lists. Businesses have turned to these companies, searching for an affordable SEO services company that can handle their content marketing for them. In the past these businesses might have handled things in-house or outsourced to a cheaper SEO company overseas, but in doing so did a lot of damage to their rankings. Even the best SEO company in the world could have anticipated what happened with the Panda update.
We all knew something was coming, but no one knew exactly what until it hit us all. SEO company rankings were going down, and these are the very companies that were working before and are still working after the update to try to promote their client’s websites. The SEO company that a business chooses seems to have quite the effect on their overall rankings and business success.
The key to mastering the content marketing machine is to get your hands on some top quality custom written content for your SEO efforts. This content needs to be written by native speakers of the language that you will be publishing it in. Trust us when we say that a lot of things get lost in translation, especially DIY translation such as that available from Google Translate. If you must have content written in one language and ported over into another language, have a human native-level speaker do the translation for you. It is well worth the money not to have to worry about accidentally insulting a potential customer because your translator was grossly inaccurate!
The content you use needs to be of the highest possible quality. It doesn’t have to be written to a college level, but it does need to look as though a native-speaking adult composed it. Beyond that, all you should be worried about are the relevance of the content to your brand, and how interesting / entertaining / useful it is as all of this is important when it comes to your content being indexed and used to rank your website.
More affordable SEO companies have since worked to add more content-focused packages to their services lists. Businesses have turned to these companies, searching for an affordable SEO services company that can handle their content marketing for them. In the past these businesses might have handled things in-house or outsourced to a cheaper SEO company overseas, but in doing so did a lot of damage to their rankings. Even the best SEO company in the world could have anticipated what happened with the Panda update.
We all knew something was coming, but no one knew exactly what until it hit us all. SEO company rankings were going down, and these are the very companies that were working before and are still working after the update to try to promote their client’s websites. The SEO company that a business chooses seems to have quite the effect on their overall rankings and business success.
The key to mastering the content marketing machine is to get your hands on some top quality custom written content for your SEO efforts. This content needs to be written by native speakers of the language that you will be publishing it in. Trust us when we say that a lot of things get lost in translation, especially DIY translation such as that available from Google Translate. If you must have content written in one language and ported over into another language, have a human native-level speaker do the translation for you. It is well worth the money not to have to worry about accidentally insulting a potential customer because your translator was grossly inaccurate!
The content you use needs to be of the highest possible quality. It doesn’t have to be written to a college level, but it does need to look as though a native-speaking adult composed it. Beyond that, all you should be worried about are the relevance of the content to your brand, and how interesting / entertaining / useful it is as all of this is important when it comes to your content being indexed and used to rank your website.